Welcome

Let me tell you a story…

During the civil war, a pivotal moment in our nation’s history, it was also a pivotal moment for Fashion. To keep up with heavy Union demands, uniforms were mass produced and a “standard” sizing method was created. Today’s brands have “enhanced” this process by using a “fit model” – an idealized customer who is paid to be a “perfect size 4”, and thus act as a template for sizing. Brands use the fit model as a standard for all the clothing you buy. So if you’re a size 6 they just add a few inches here and there so it will “fit” you.
At Acustom we believe this system is broken! It fails to properly represent the uniqueness of each customer’s shape, dimensions, proportions and preferences.

Who’s Acustom?

Acustom is a fresh brand creating the rebirth of clothing as we know it. We are here to make sizing smarter because you can understand why the above system is outdated.

What does Acustom believe in?

We believe in a world where your clothing is made specifically for you, so it looks better, feels better and fits better!
We also believe in Co-creation, the idea that you get to have a say in the design of your clothing – what color stitch would you like? Do you want a contrast fabric?

How do we do this?

At Acustom we use our digital tailoring process to download 200,000 data points from your body. This process is similar to stepping into a futuristic changing room that only takes about 30 seconds. The machine uses a florescent light to take this data and outputs a pixilated 3d body form – see image below (or to the side if you put it to the side). After we have this data we apply our digital bespoke pattern making technology to create your own unique clothing.

What does this mean for you?

Guaranteed fit! We want our clothing to make you feel amazing. And if for some reason we fail to accomplish this task we will make it right!
No more fear of purchasing clothing online – once you’ve been digitally tailored you can log back onto acustom.com and purchase a whole assortment of custom clothing
Personalization – design your own clothing
Sign your work – Your name or initials will be in all your clothing, because “all artists sign their work” – Steve Jobs

Want to join us?

Darlings – We are still finalizing our products and building the Acustom Design Lab which will be located on Broome and Thompson in Soho NY. But, sign up below to stay informed on our launch!